משתמש:Yuvalbarner/Yuval Bar-Ner

Yuval Bar-Ner, founder, owner and Chief of Operations of MS&P Israel, a Marketing Strategy & Promotion Company established in Tel-Aviv 1972, specializing in developing marketing strategies and penetration of new products into the market, especially into foreign markets. This year MS&P will celebrate its first 40 years of activity together with many of its suppliers and clients who are working with us since 1972.

What Is Marketing Strategy & Promotion?

As suggested by the name of our company, MS&P, Marketing Strategies & Promotion, we are primarily concerned with assisting our clients in the development of effective marketing strategies and their implementation through careful planning. MS&P serves foreign companies who wish to penetrate the Israeli market and at the same time, Israeli clients who seek new markets all over the world. We offer creativity, education and experience as well as discipline and a wide knowledge of the Israeli and Middle Eastern markets, as well as many other markets in the world and the main players in each of them. In our work we rely on facts pertaining to markets, competitors, environmental conditions and objective assessment of the marketer's own strengths and weaknesses.

Our company, based in Israel and active in many markets around the globe, through our affiliated partners, has more than 40 years of experience in the design of international marketing strategies, as well as advertising and executing marketing activities. Our activities encompass a wide spectrum of consumer products as well as institutional businesses and international organizations in such diverse categories as agricultural commodities and processed food products, healthcare, pharmaceuticals, software and hardware, machinery, aviation, construction, household products and public services.

MS&P has the full knowledge and experience in the execution of the various fields of market evaluation through disciplined market research, as well as full knowledge and experience in allocation of strategic partners, representatives, importers, wholesalers and joint ventures through our large data base of more than 45,000 executives acting in the Israeli arena, which we keep constantly updated.

MS&P is active in other Middle Eastern countries. We are working through sub contracting marketing companies and individuals whose common proved capability is generation of international businesses.


We are member of:

  • Israel Export Institute since 1985 (Member of the Board 1991-93).
  • The Israeli Federation of Chambers of Commerce since 1987.
  • The Israel-American Chamber of Commerce since 1992 (Member of the Board 1995-97).
  • The Israel-Italy Chamber of Commerce since 1996 (Presently Member of the Board).
  • The International Advertising Association since 1975.
  • The Israel Advertising Association since 1973.
  • The Israel PR Association since 1975.
  • The Israeli Forum (Member of the Board in 1988-91).
  • The Confrerie de la Chaine des Rotisseurs.
  • Past President of the Sharon-Herzliya Rotary Club and active member of the Governor's team


  • 1975-1976 - Graduate of Senior Marketing Strategy and Management by Objective, Tel-Aviv University.
  • 1972-1973 - Graduate of Telem - Senior Executive Management Studies, Tel-Aviv University.
  • 1971-1972 - Graduate of the Israeli Executive Management Institute, Marketing & Export Managers Studies.
  • 2000-2001 - Graduate of Lahav, Senior Executive Management Program, Tel-Aviv University, Recanati School of Business.
  • 2003-2004 - Graduate of the Tel-Aviv University Low School, Advanced Executive Program of Business Law.

Personal

  • Born November 11, 1945
  • Marital status: married (Spouse Niza),
  • Father of 3 and a proud grandfather to 10 grandchildren.
  • Languages: Hebrew, English, German, and Arabic