משתמש:Itayor/טיוטה

PhenomeNow is an Israeli rock band that emerged onto the music scene in 2010, founded by the talented duo of Nir Outmazgin, who serves as the lead vocalist and guitarist, and Itay Oren, responsible for keyboards and vocals.The band's lineup also includes the versatile Avsha Ilan, handling bass, guitars, and backing vocals, alongside the skillful contributions of Itamar Aharonovich on lead guitar and backing vocals. Completing the ensemble are the rhythmic forces of Raz Klein and Boris Rasinsky Levin on drums.

Debut Album

In their early years, the band operated under the name "IGAYON" (איגיון) and made a significant impact with the release of their debut album, "To Go," in 2010.

Their debut albumstands out as a significant milestone in the band's career. It was conceived as a concept album, weaving a compelling narrative about humanity's perpetual journey in an ever-changing world. Following its release, the band embarked on a tour across Israel, sharing their music with the Israeli audience.

Media Reception

Media critics have enthusiastically welcomed PhenomeNow's music:

"This was a really delightful discovery, an album with no stuffy pretentiousness but overflowing with heart and warmth. It's a soft progressive rock somewhere between art rock, symphonic, and folk, and places melody and beauty above any sort of technical flash or attempts to be excessively challenging."

Prognaut.com

"To Go is a continuing story of lush melodies with twists and hooks, some riffing, great piano work..."

seaoftranquility.org

International Recognition: Mylodon Records

Their debut album achieved international recognition when it was released and distributed in South America by Mylodon Records, a prominent Chilean label. This expanded the band's reach and introduced their music to a broader global audience.

Radio Success

The album's initial single, "Man" (Ha'adam") achieved notable prominence, receiving widespread airplay on national radio stations as part of the album's promotion campaign. early releases garnered remarkable success on the airwaves. Within a mere 24 hours of its release, their song found its way onto Israel's national radio, including the esteemed military radio station, which commands a massive listenership. This accomplishment was accompanied by an exclusive interview on the station. Notably, the song's lyrics were penned by the late Israeli Prime Minister Yitzhak Rabin, who was tragically assassinated in 1995.

International Collaboration: "Vortex" Music Video

The band's creativity extended beyond music with the production of the music video for their song "Vortex." This visual masterpiece was the result of an international collaboration with the talented Turkish visual artist Candas Sisman, demonstrating the band's commitment to pushing artistic boundaries.

Live Performances

Their live performances have left a lasting impact on audiences. Notably, the band graced the airwaves on Israel's Independence Day, participating in a special radio broadcast on 88FM national radio station. They also had the privilege of performing twice at Tel Aviv University in the prestigious Smolarsh Auditorium, captivating audiences of up to 1,200 people.

E.P. Release: "ARE YOU"

In 2020, the band released their EP, "ARE YOU," a thought-provoking collection of songs that raise profound questions about contemporary life. The EP challenges listeners to contemplate their connection with the world, their engagement with technology, and the pursuit of a more egalitarian society. Following its release, the band embarked on another tour, sharing their thought-provoking music with audiences throughout Israel.

Unique Music Video

A standout moment in their artistic journey was the creation of a music video filmed in an empty door factory, featuring four skilled skateboarders weaving their talents around the band's performance. This innovative video showcases the band's ability to fuse music with visual storytelling.

E.P. Release: "Really" - The Singles:

The band draws inspiration from a myriad of sources that shape their creative process. These influences encompass various aspects of life, including their loved ones, the ever-evolving world, current events, the people around them, and the dynamic environment of their homeland. The band often contemplates fundamental questions, such as the value of family and the essence of humanity in a rapidly changing world.

"Where Do We Go From Here"

One of the band's notable compositions is the song "Where Do We Go From Here," a collaborative effort that evolved over time. Initially penned by Avsha, the bassist, several years prior to its final iteration, the song's message gained newfound relevance during the challenging times of the COVID-19 pandemic. The poignant lyrics, "Who's left to save us when all the heroes are dying? Why can't you be one yourself?" struck a chord with the band and their audience.

During the pandemic year, the band revisited the song, adding a second verse. While working on the track, a serendipitous moment occurred when the melody for the chorus suddenly materialized. In a burst of creative energy, the band improvised with various vocalizations until the pivotal question emerged: "Where do we go from here?" This simple yet profound query perfectly complemented the melody, culminating in the creation of the song's chorus.

The musical arrangement of "Where Do We Go From Here" pays homage to the iconic rock bands of the 1970s, drawing inspiration from the likes of Pink Floyd, Led Zeppelin, and Queen. The song allows ample space for instrumental expression, with extended keyboard and guitar solos serving as a means to convey the song's powerful message.

"Someone Is Trying to Start a War"

"Someone Is Trying to Start a War" is a thought-provoking song that delves into the concept of the illusions that shape our lives. Written by the band, it explores the misconception that individuals possess ultimate control over their destinies when, in reality, powerful forces often make decisions on their behalf. These decisions encompass various aspects of life, from educational and career choices to social connections, political affiliations, and even personal beliefs.

The song emphasizes the existence of vested interests constantly seeking to incite conflicts, whether they be military, economic, or intellectual, with the goal of pitting one group against another for personal gain. However, the band recognizes that these interests are held by a select few, while the majority of people aspire to do good for their families and communities without harming others. The song calls for a collective effort to reclaim control and foster a morally upright and progressive society that promotes equality in all spheres of life. It underscores the limitless possibilities that can emerge when cooperation and unity prevail.

The musical arrangement of "Someone Is Trying to Start a War" is evocative and symbolic. The song begins with a distinctive wha-wha guitar, evoking the image of a powerful figure mockingly observing from above. Later, the singer's voice is transmitted through a loudspeaker, reminiscent of a demonstration, as he implores the audience to "Tell the truth that will unite us all." The underlying message is that there are no fundamental disagreements that cannot be overcome, and that harmonious coexistence is attainable.

The song draws inspiration from various musical influences, including Radiohead, Madness, Tears for Fears, as well as notable Israeli artists like Danny Sanderson and Yoni Rechter.

"Say"

"Say" is a compelling song that addresses the issue of polarization within Israeli society and, more broadly, the challenges of self-expression and individualism in an increasingly radical and divisive world. The song explores the narrator's internal struggle to assert their voice in the face of societal pressures and conformity. It reflects on the difficulty of choosing a different and challenging path and dealing with the fear of how others will react to their uniqueness.

The song delves into the question of an individual's place within the complex tapestry of neighborhoods, cities, countries, and the global community. It contemplates the patience required to navigate and make a positive impact within such an environment.

"Say" serves as a poignant commentary on the evolving dynamics of contemporary society, encouraging listeners to contemplate their roles and contributions in an ever-changing world.

Critical Acclaim

Their music received acclaim from Israel's leading music critic, who hailed their performance as a "breathing machine" during challenging times. Their ability to uplift spirits through their artistry earned them recognition within the music community.

The Ultimate Achievement: Parenthood

While the band has achieved many remarkable milestones in their musical journey, they consider their greatest accomplishment to be the gift of parenthood. Becoming parents marked a profound shift in their lives, emphasizing the profound responsibility of nurturing and guiding a growing soul in this world. In this new role, they find inspiration and motivation to constantly refine their artistry, with their music becoming a reflection of their personal and parental growth.

In conclusion, the band's journey has been marked by a blend of artistic accomplishments and profound personal experiences, reflecting their commitment to both their music and the responsibilities of parenthood. Their creative evolution continues to be influenced by the ever-changing world around them, and they remain dedicated to crafting meaningful music that resonates with their listeners.